I am a brand marketing professional with a passion for strategy, creativity and innovation. I have an entrepreneurial spirit with roots at big brands, and a proven track record of delivering results through strategic ideation and creative collaboration.
Most recently the Brand Marketing Director at Ann Taylor, I developed and led strategic marketing plans to drive traffic, improve customer retention, acquire new customers, drive engagement and shift perception.
During my time there, I directed programs under all of the marketing pillars including brand experience, product category growth, media, events, student marketing, and charitable initiatives. I managed the chain-wide and localization strategies for a fleet of 250 stores in the U.S. and Canada, and amplified the customer experience through seasonal campaigns, product messages, unique events, and custom content strategies.
My biggest passion is finding new ways to tell a brand's story through new channels, strategic partnerships, and innovative content development. My love for partnership and content development began at Nine West, where I managed the marketing programs for the designer collaboration initiatives. I was fortunate to be able to work with designers including Pamela Love, Karen Elson, Kirna Zabete, Giles Deacon and Sophie Theallet. The programs were creative, dynamic, and drove innovation for the brand - all of which are my top priorities when developing strategic marketing plans and programs.
The brand is always at the core of my professional ethos. I'm a brand loyalist and advocate who seeks innovative opportunities for brands to engage, expand and evolve.
Based in NYC